Monday, March 16, 2015

Seeing Green

As we all celebrate our inner leprechaun tomorrow, perhaps to raise a glass of Guinness or to dance an Irish jig, here is a post in the spirit of green.  And there is nothing greener than a dollar.

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One of my guilty pleasures is sneaking into the Dollar Tree from time to time. It’s so crazy cheap! But I gotta tell ya, the folks at the helm of that place have done one heck of a job on their branding. A trip there serves up a good lesson in just how to do it. In fact, one doesn't even have to go inside to be clobbered over the head with their brand as their building advertises it to everyone going by.

Photo by Elizabeth Brown
Once inside in the parking lot, I notice their shopping carts are green.

Photo by Elizabeth Brown
Their stanchions are green.

Photo by Elizabeth Brown
Inside, green stripes painted on the floor serve as path finding.

Photo by Elizabeth Brown
Green signs tell just where to find my junky treasures.

Photo by Elizabeth Brown
And obviously, their employees are “a wearin’ the green” every day, not just to honor St. Patty.

Photo by Elizabeth Brown
After being drenched in all that green it’s a bit of a relief to drive by AutoZone and be brainwashed by their colors.

Photo by Elizabeth Brown
 Oh wait! That’s another commercial.  Stay tuned.

As an architectural color consultant, I dwell in the world of color each and every day, wherever I go, always exploring.  Let me bring my findings to you.



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